Birds and Twitchers is a project I did as a student to promote the South African bird watching association. Birds are becoming more and more popular amongst young people but a lot of them don't realize that even in the city birds are all around you. So this project is to get rid of the geeky image birdwatching has and to make people more aware about their surrounding.this is a corporate identity for the south African bird watching association. I really wanted to bring to life the idea of birds being all around us.  all you really have to do is know what to look for. there is something fascinating and beautiful in bird watching that has really been lost in today’s fast paced and introverted lifestyle.  so, instead of slowing people down to appreciate bird watching, i sped up the learning process. the corporate identity consists of business cards, a free hand out booklet  and membership card.